Lawlor Media Group applies established relationships with local, national and international press to develop a sustainable media presence for our clients’ target audience. By utilizing an ever-expanding network of newspapers, magazines, social networks, television, radio, and online outlets in the digital age, we offer our clients a comprehensive approach to achieving exposure and publicity for their messages.
When a critical situation arises for a client, LMG can establish a robust crisis management plan. We assist our clients in determining if they should communicate, what they should communicate, who they should communicate with and when to communicate it. In implementing the plan, we also advise our clients as to which tools they should use for the best effect. LMG has widespread expertise in handling media and an extensive array of media contacts.
LMG provides PR solutions which integrate seamlessly with corporate branding initiatives to successfully uphold and perpetuate the client’s brand values. A strong brand must have a unified and cohesive identity in order to connect with and engage its audience. Therefore, the LMG approach focuses on consistency across social, visual and ancillary touch points. We work strategically with our clients to assure that all communications are aligned with the client’s brand vision, thereby, outwardly expressing a positively memorable brand personality and image.
Lawlor Media Group has experience running below-the-radar campaigns and one-off projects to meet discrete client requirements – whether it is a quick response, major challenge or exotic media environment LMG will work with you to achieve your communications objectives
Online Presence & Reputation Management
The ever increasing velocity of information dissemination is creating a multiplicity of opportunities for reputations to be made and broken online. The blogosphere, online social networking platforms and a plethora of product and service review sites all require monitoring and strategic message development and placement. Whilst the specific techniques are constantly evolving, LMG understands the need for a strategic plan to manage online reputations and can assist you in achieving your goals.
Lawlor Media Group produces and executes unique event experiences based on our clients’ vision. Our capabilities include: identifying innovative venues, facilitating invitations and event mail-outs, securing media coverage, celebrity wrangling, hiring photographers and caterers, customizing gift bags and creating event collateral as well as any other aspects necessary to guarantee a memorable event. Over the years, LMG has built a comprehensive proprietary database which extends to a diverse array of media elite, tastemakers, image-makers and influencers to create a high-profile guest list. Throughout the event, the LMG staff interact with the press, direct photographer, facilitate introductions, and field media questions. Lawlor Media Group’s expertise and attention-to-detail will ensure that your event is a success.
Our Internship Program
In addition to our full-time recruitment we also maintain a structured internship program. Currently in its fifth year of operation, the LMG internship program is a three-month full-time program for-academic-credit aimed at students in relevant studies to learn how a New York PR boutique firm operates and enable the intern to apply their academic knowledge.
Associates are focused on supporting Account Executives, managing the media monitoring effort and other tasks in support of client activities and business requirements. All Associate candidates should have completed at least two relevant internships and ideally have a minimum of six months full-time experience in a PR environment.
The Account Executive
Account Executives are focused on managing client accounts and securing media placement in print, on-line and television. Any prospective Account Executive must possess a minimum of two years full-time PR experience post-university and be capable of demonstrating placement with significant media by the candidate’s own efforts.